
Asthma Right Care for Pharmacists
The International Primary Care Respiratory Group (IPCRG) has initiated a global social movement to create a desire for change in the management of asthma. Right care means eliminating overuse and underuse of effective interventions, moving away from episodic symptom relief and acute management, and moving to a chronic disease model. It means following international or national asthma guidelines and appropriate use of anti-inflammatory inhaled medicine. In other words:
Doing the right things and only the right things in the right way for the right people at the right time in the right place, whatever that means in the local context.
For more information please visit the pages:

COPD Right Care
In 2021 the IPCRG initiated the COPD Right Care programme that follows the principles of the successful Asthma Right Care movement. IPCRG are building a global social movement to improve care for people living with Chronic Obstructive Pulmonary Disease (COPD). IPCRG wants to show who people with COPD are, what optimal and safe treatment looks like and why personalisation through shared decision-making is something we must champion.
Clinically effective and cost-effective COPD care consists of a correct, well communicated diagnosis that takes account of multimorbidity, and therapy that includes multiple interventions from the point of diagnosis to address personal need. However, we know that this is not always delivered and where measured in both primary and secondary care, there is stubbornly persistent and unwarranted variation in care. That is, variation in care that is not due to disease variation but provider variation between individuals, offices/clinics, regions and nations. The point of Right Care is to provide the practical advice and support to make it easiest to do the right thing, in your setting.
Visit the following links to access COPD Right Care materials:
- COPD Wheel: An interactive tool to start new conversations about personalising care for people with COPD.
- COPD Question & Challenge Cards: These cards can be used to start conversations between clinical peers, with people with lived experience and with students about COPD, offering information and asking provocative questions to create more awareness of shortcomings in knowledge and understanding about COPD.
- COPD Magazine: An online magazine for people with COPD to support them to self manage their breathing and physical activity. It embeds links to videos our expert team has curated to educate, motivate and inspire.
- Infographics to help self-manage your COPD: Use these infographics for practical tips to self-manage COPD and explain key concepts around physical activity and nutrition.
- What does good quality COPD care look like?

Global State of COPD Report (2024)
The global cost of chronic obstructive pulmonary disease (COPD) is estimated to rise to $4.3 trillion by 2050. But that number does not tell the full story. We should also measure COPD’s human toll: in the many avoidable deaths, the early retirements and the pain experienced by patients and their loved ones.
We need to do more to speak up for the 391M people living with COPD, who are more than just a number.
The Global State of COPD Report calls on governments and healthcare leaders recognise the urgent needs of people suffering from COPD and to implement polices aimed at improving care.
Visit the #SpeakUpforCOPD website to lend your voice to those in need and create change.
Read the publication here.
Download the infographic “COPD: how can we tackle a lung health crisis?” here.
Read the article “It’s time to address this leading cause of death: COPD” here.
The State of COPD country profiles:

Why Speak Up for COPD Video (2023)
Call to action short film featuring policymakers, NGO and PAG leaders on why it’s time to Speak Up for COPD.

Speak Up for COPD - Video of the campaign
Speak Up for COPD is a coalition of advocates, clinicians and industry partners united in a common goal to bring urgent attention to the impact of COPD and establish it as a public health priority.
Through our work, we are calling for wider recognition of the societal and economic impact of COPD and to advance policies that effectively address its growing burden across the world.
We are speaking up to amplify the voices of people living with COPD, who frequently face stigma associated with smoking, as well as other socioeconomic factors, that may minimise the strength of their own voices.
Greater recognition of the impact of COPD is needed amongst healthcare providers to achieve better standards of care, which includes a holistic approach with improved access to effective treatments.

Speak Up for COPD
The Speak up for COPD campaign is intended to raise awareness and understanding of COPD amongst policymakers and healthcare decision makers by amplifying the voices of patients, the COPD community and the public. Our one critical goal is to establish COPD as a public health priority.

Making COPD a public health priority starts here: understanding the condition
Chronic obstructive pulmonary disease (COPD) is an increasingly important threat to the public and health systems around the world, yet is often overlooked as a significant public health issue.
It is time to make COPD a public health priority - A call to action for COPD, a silent epidemic that needs global attention urgently.

Understanding Chronic Obstructive Pulmonary Disease (COPD)
The “Breathe in the truth about COPD” infographic serves as a powerful call to action, spotlighting the urgent need for heightened awareness and prioritization of Chronic Obstructive Pulmonary Disease (COPD). COPD, a pervasive health concern, indiscriminately affects individuals of all ages and socioeconomic backgrounds across the globe.
Despite its widespread impact, COPD often finds itself in the shadows – under-prioritized, underfunded, and undertreated. This is particularly true among socioeconomically disadvantaged populations and countries, where the disease burden is most heavily felt.
This infographic is the product of a dedicated multi-stakeholder campaign coalition, Speak Up for COPD, consisting of advocacy and industry partners, united in the mission to amplify the voices of patients and the COPD community. By engaging policymakers and healthcare decision-makers, we strive to shape a future where COPD receives the critical attention it deserves.
Join us in this important cause and help us breathe new life into the fight against COPD.